A Fresh Brewed Partnership to Conquer Kids’ Cancer. City Brew Coffee Launches New St. Baldrick’s Blend.
Proceeds from sales of the St. Baldrick’s Blend will help fund childhood cancer research
BOZEMAN, Mont. (August 16, 2011) – That morning cup of java helps kick start your day, but have you ever thought that a bag of coffee could help save a child’s life? City Brew Coffee, a Billings, Mont.-based coffee roaster, thinks just that and has proudly partnered with the St. Baldrick’s Foundation in a “freshly brewed” endeavor to Conquer Kids’ Cancer! The St. Baldrick’s Foundation is a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives.
The new St. Baldrick’s Blend is available in five Special Edition labels, each featuring one of the five St. Baldrick’s Foundation 2011 Ambassador Kids who represent the startling reality that one in five kids diagnosed with cancer in the U.S. will not survive. For every online purchase of St. Baldrick’s Blend, $2.50 will go to the Foundation to support life-saving childhood cancer research.
“We are very excited about our partnership with the St. Baldrick’s Foundation and believe it takes City Brew Coffee drinkers to help Conquer Kids’ Cancer!” says Jeff LaSeur, Chief Operating Officer of City Brew Coffee. “We encourage coffee drinkers to try the new blend. Not only will you love its rich flavor, but we hope you will take great satisfaction in knowing that you are making a difference in the life of a child with cancer.”
Each Special Edition bag features a custom front and back label, specific to each 2011 St. Baldrick’s Ambassador Kid, showcasing a photo of the child, their current age and treatment status and a brief bio on their battle with cancer.
St. Baldrick’s 2011 Ambassador Kids include:
- • Julia, 17, California, acute myeloid leukemia (AML), in remission
- • Pietro, 12, Michigan, medulloblastoma, in remission
- • Shaun, 10, New Mexico, angiosarcoma, cancer free
- • Iana, 6, Wisconsin, Wilms tumor, cancer free
- • Arden, Pennsylvania, neuroblastoma, Nov. 12, 2004 – Aug. 30, 2008.
In this video exclusive, hear from Jeff LaSeur, chief operating officer, Dale Corcoran, roast master and Cherie Swanson, business development director of City Brew Coffee, on why joining the St. Baldrick’s mission to Conquer Kids’ Cancer is so important. For more information about the Blend or to place an order, visit the St. Baldrick’s Foundation Shop.
About City Brew Coffee
City Brew Coffee was founded in 1998 in Billings, Montana. Our focus is one of becoming consistently recognized as an industry leader in both product quality and customer service. City Brew roasts more than 20 varieties of Arabica coffee grown throughout the world in its new 6,000-square-foot roasting facility. For more information about City Brew Coffee please call 866-880-2489 visit www.CityBrew.com.
About the St. Baldrick’s Foundation
The St. Baldrick’s Foundation is a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives. The Foundation funds more in childhood cancer research grants than any organization except the U.S. government. St. Baldrick’s funds are granted to some of the most brilliant childhood cancer research experts in the world and to younger professionals who will be the experts of tomorrow. Funds awarded also enable hundreds of local institutions to participate in national pediatric cancer clinical trials, a child’s best hope for a cure. Since the Foundation’s first grants as an independent charity in 2005, St. Baldrick’s has funded more than $76 million in childhood cancer research. For more information about the St. Baldrick’s Foundation please call 1.888.899.BALD or visit www.StBaldricks.org.